Adi Constantin - Design & Art Director

Adi Constantin, a hands-on
creative lead based in London, working
at AKQA. Mail / IG / LinkedIn.

The launch of the all-new, all-electric Lotus Eletre presented an opportunity to redefine how the brand could be experienced digitally.

The team’s approach was to use the vehicle itself as the primary source of inspiration. The Eletre's design language informed the interface, transforming the website into an extension of the product and, ultimately, an expression of the brand. By redesigning core UI components, visual elements, and motion behaviors, we created a system that reflected the car’s precision, confidence, and futuristic character.

From concept to execution, I helped build the launch experience from the ground up, designing a digital platform that not only showcased the vehicle but also embodied the next evolution of the Lotus brand.

View Project

Ransome’s Wharf is a waterfront residential development positioned between Battersea and Chelsea, set within its own historic dock along the Thames. Located at the heart of London’s creative quarter, the project called for a visual identity that could reflect both its heritage setting and contemporary ambition.

The branding draws from the geometry of the dock and the movement of the river, shaping a refined identity system for a collection of 1–4 bedroom apartments and duplex penthouses within a curated enclave of dining, wellness and workspaces.

View Project

The new C-Class is your retreat to recharge. A true comfort zone. Packed with cutting-edge technology and innovative features, it helps you stay relaxed. To bring the idea of comfort into the digital world, we created a set of interactive modules which unveil the story of the new C-Class and highlight its features.

View Project

In the heart of West London, the timeless elegance of Brook Green creates an atmosphere of serenity. Standing elegantly within this peaceful oasis is Fifty Brook Green — a gated collection of 1-4 bedroom apartments, duplexes, triplexes and mews houses.

A prestigious address, Fifty Brook Green is for those who cherish timeless heritage, discreet gated privacy, and effortless access to the city’s finest offerings.

View Project

A Coachbuild motor car is the height of personalisation. Each one is crafted in close partnership between Rolls-Royce designers, engineers, artisans — and a single owner, who pours their identity into the car throughout the years-long development process.

Droptail is the latest Coachbuild expression. There are only three in existence, each one an entirely unique creation informed by its owner’s personality, memories, connections, and history.

The balance between otherworldly escapism and tangible reality lives at the heart of the three bespoke worlds celebrated across web and social platforms.

View Project