The new C-Class is your retreat to recharge. A true comfort zone. Packed with cutting-edge technology and innovative features, it helps you stay relaxed. To bring the idea of comfort into the digital world, we created a set of interactive modules which unveil the story of the new C-Class and highlight its features.

Design & Motion: Adi Constantin
Concept: Benjamin Schaufler, Adi Constantin
Creative Director: Vicky Marx
Agency: Antoni (2020)

Since Mercedes has shifted from a premium lifestyle brand towards a luxury brand, we created a set of guiding principles that bring this new luxury approach into the digital world. We focused on interactive storytelling, which meant that every section on the website is interactive and is revelead by scroll-triggered animations. The C-Class has 2 versions: the Sedan and the Estate. The following screens are highlighting the Sedan's story.