Coachbuild is
limitless bespoke,
realised.
A Coachbuild motor car is the height of personalisation. Each one is crafted in close partnership between Rolls-Royce designers, engineers, artisans — and a single owner, who pours their identity into the car throughout the years-long development process.
Droptail is the latest Coachbuild expression. There are only three in existence, each one an entirely unique creation informed by its owner’s personality, memories, connections, and history.
The balance between otherworldly escapism and tangible reality lives at the heart of the three bespoke worlds celebrated across web and social platforms.
Role: Design lead / Art Director / 3D.
Coachbuilt worlds
as bespoke as the
cars themselves.
Amethyst Droptail incorporates the precious gemstone throughout its design, paying homage to the birthstone of the owner’s son.
The world of Amethyst Droptail gleams with large-scale gemstones and sees the car on a cantilevered platform suspended above a rolling sea, set against an optimistic sky at dusk.
Large-scale precious stones are scattered throughout the surrounding cliffs, suffusing the world with violet tones and refined sparkle.
Arcadia Droptail’s
world is a landscape
of modern solace.
Its monochromatic palette creates a serene backdrop for pink-petaled jacaranda tree and soft, undulating architecture. The environment's calm waters serve as a peaceful, reflective surface that mirrors the car's immaculate form. A blooming jacaranda tree brings serenity to the world of Arcadia Droptail.
Arcadia Droptail reflects the owner’s pure and refined tastes, envisioned as a tranquil haven much like the mythical Ancient Greek realm it’s named after.
Arcadia Droptail’s
world is a landscape
of modern solace.
Each Droptail inhabits an unreal setting that could not be attained without Rolls-Royce’s meticulous dedication to world-building. The starting point for each environment is natural landscape photography, shot practically across a diverse range of Icelandic locations. The realism provided by these terrains — from the mountain ranges to the skies to the surrounding reflections — evokes the natural beauty inherent to Coachbuild creations.
The severe world of
La Rose Noire Droptail
is softened with
blackened rose petals.
La Rose Noire Droptail draws inspiration from the Baccara Rose, an intense, velvet-like flower that originates in France and is beloved by the mother of the commissioning family.
It depicts a darker scene with severe sandstone architecture, an unforgiving mountainscape and windswept rose petals scattered across polished concrete floors.
How stories
become legend.
Across web and social, Droptail’s story was told through editorialised content that subverted traditional automotive narratives. Immersive, brand-led narratives detailed the depth of Coachbuild craft and capability.
Alongside hero imagery, custom 3D animations enlivened web pages with interactive layers, immersing the audience further into each world.
