The new
Lotus Eletre.

The launch of the all-new, all-electric Lotus Eletre presented an opportunity to redefine how the brand could be experienced digitally.

The team’s approach was to use the vehicle itself as the primary source of inspiration. The Eletre's design language informed the interface, transforming the website into an extension of the product and, ultimately, an expression of the brand. By redesigning core UI components, visual elements, and motion behaviors, we created a system that reflected the car’s precision, confidence, and futuristic character.

From concept to execution, I helped build the launch experience from the ground up, designing a digital platform that not only showcased the vehicle but also embodied the next evolution of the Lotus brand.

Role: Design Lead